New Adidas site takes it back to the '90s
The Yung Series site is straight out of the dark days of early web design – but it's all thoroughly modern underneath.
If you're feeling retro, we have a real old-skool treat for you today. Adidas has always had a keen eye for design, not only with its sneaker designs but also in its promotional work, and its latest effort is no exception.Adidas mural celebrates young football legend
To promote the latest additions to its '90s-inspired Yung series, the company has gone full retro and unleashed a site that's steeped in the questionable aesthetic of all those GeoCities websites from the exuberant youth of the World Wide Web, and which also hooks hard into the current trend for Brutalist websites. Needless to say, we absolutely love it.
A slider lets you view the evolution of these sneakers, with plenty of glitches
The new Yung Series website gleefully raids the old GeoCities dressing-up box and flings everything it finds at the screen, to retina-searing effect. You name it, it has it, from flagrant abuse of animated GIFs through to rampant colour cycling, horrible tiled backgrounds, awful 3D renders, system fonts and the obligatory 'UNDER CONSTRUCTION' banners. The only thing missing, as far as we can see, is an invitation to join an Adidas webring, but there is at least an appalling animated button imploring you to join the Adidas mailing list.
The Yung Rappa game is unashamedly retro fun
Other cool stuff includes Yung Rappa, an actual game you can play in your web browser – it's a Dance Dance Revolution-style rhythm action game set to some banging hip-hop – as well as some splendidly glitchy video and a variety of tasteful desktop wallpaper that you can download in all the sizes, from a sensible '90s 640x480 to an unthinkable 1920x1080. How big a monitor would you need for that?
Video on a web site? Good luck with that on your 56k modem
Don't take our word for it though; head straight to the Adidas Yung Series site to experience this ludicrous web nostalgia fest for yourself.
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