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Why design resolutions fail - and how to smash your goals this year

Leading designers share their resolution stories, and the lessons we can learn from them.

It’s not clear why, but something about a change in the calendar makes us mega-confident that this year, we really will turn things around. Yet you only have to look at February’s empty gym changing rooms to know that keeping to resolutions is harder than it might seem.

In this article, leading creatives share previous design-related resolutions, why they failed, and what we can learn from their experiences.

01. Learning a new skill

“My New Year’s resolutions have often involved learning a new skill to keep pace with the ever-changing digital world,” says Dan Bradshaw, design director at TH_NK. “This year, I wanted to learn how to design for AR and VR, which then took on the form of having to pick up 3D as a skill.”

But this turned out to be his first stumbling block. “Whilst I read and immersed myself in the world of VR and AR - both literally and metaphorically - when it came to learning the 3D software I hit a wall,” he explains. “Learning the new software is expensive and finding time were factors – least not because they’re not needed at the moment in my day to day work.

“So far, I have a much better understanding, and have explored the worlds of AR and VR from a design theory point of view. Now I just need to do it. So a key resolution for 2019 is: set a much more pointed goal, a time frame, and actually set aside time to do it.”

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