Build a better personal brand
Learn how a little self-love can help make you more attractive to potential clients and collaborators.
Browsing the portfolio websites of design studios and freelance creatives, you can easily play a successful game of bingo. 'About' pages brim with words like 'meaningful', 'impact', 'stories' and 'difference', and you'll be striking white-walled offices, brainstorm scribbles, bikes and plants from your scorecard like nobody's business.
It shows that even creatives who craft the most thought-provoking, disruptive and provocative work for their clients can be a bit – we hate to say it – unadventurous when it comes to presenting themselves to the world.34 brilliant design portfolios to inspire you
But whether you've just started out or currently run a decades-old studio with a zillion employees, it's never too late for a bit of self-love. Not only will it make sure your work is getting the presentation – and explanation – it needs, but rethinking your own brand can be a trajectory-changing experience that helps you recalibrate and prepare for the future.
01. Define your vision